“Sell some paintings!” say those who want me to supplement our income.
“Easier said than done!” Say I with chagrin.
There is the option of mass producing abstracts for quick sale. The only problem with this is, I need to feel confident that I can sell a sufficient number of paintings to cover the financial cost of time, canvas, paint and stall rental. For the first time this year I dipped my toe in the group show scene which was a learning curve. Will look to 2015 to be the year. There are many talented artists who show their work at these functions all hoping like me that their work is worthy of recognition.
High on an artist’s wish list is the reputable art collector, or a gallery of fine art offering the opportunity to exhibit. Then there is the wonderful marketplace called Social Media opening opportunity, the hope that someone of some influence may offer to buy/promote them as an artiste extraordinaire .. rather like wishing for a needle in a haystack.
Having spent much of my life as a spectator in the world of all things arty, I have come to understand that selling art isn’t about talent, or skill, or even dedication, it is about who we know, and the ability to get out there and network. This means pounding the pavement, going to galleries, introducing yourself, creating a portfolio and faking it until you make it. How many of us can be bothered doing that? To be honest, the thought doesn’t exactly light my fire. Today, I found a tongue in cheek article articulating the thoughts of a Gallery Owner, (So You Say You Want A Gallery? by Grossmalerman). I have heard this story by Gallery Owners and Artists alike more times than I want to remember, and have come to realise there are no shortcuts.
And so, my answer to the demand ‘Sell Some Paintings’ is,
- Step One – Find a style = Done
- Step Two – Finish a series or two in that style = Series One – Done… Series Two starting next week –
- Step Three – Get out there, market your product ….. and pray.
At least that’s my plan…